Product reviews can be a valuable tool for WooCommerce store owners as they help build customer trust, increase sales, and improve product rankings on search engines. Here are the steps to enable product reviews and comments in WooCommerce:

1. Enable the review option: In your WooCommerce dashboard, go to the “Products” tab and select “All Products”. Find the product you want to enable reviews for and click on “Edit”. Scroll down to the “Advanced” tab and check the box that says “Enable reviews”.

2. Set review options: While still in the product edit page, scroll down further to the “Reviews” tab. Here, you can set the review options such as allowing users to rate the product, requiring a verified purchase to leave a review, and setting the maximum rating score.

3. Configure settings: Go to WooCommerce > Settings > Products > General. Here, you can configure settings related to reviews, such as the default review rating, whether reviews require approval from admin, and whether customers can modify their reviews.

4. Customize review form: You can customize the review form by going to WooCommerce > Settings > Products > Reviews. Here, you can add a review rating scale, change the review form title and description, and enable the review image upload option.

5. Display reviews on product pages: By default, WooCommerce displays reviews on the product page. However, if you want to customize the display of reviews, you can use shortcodes or custom code to embed reviews on the product page.

6. Moderate and respond to reviews: As an admin, you can moderate reviews by going to WooCommerce > Reviews. Here, you can approve, edit, or delete reviews. You can also respond to customer reviews to show that you value their feedback.

7. Encourage customer reviews: To encourage customers to leave reviews, you can send review request emails after a customer makes a purchase. You can use plugins like YITH WooCommerce Review for this purpose.

Remember to monitor and respond to customer reviews regularly to maintain customer trust and resolve any issues they may have.