WooCommerce is a popular eCommerce plugin for WordPress that allows you to create and run your own online store. To effectively manage and grow your WooCommerce store, it’s important to have access to analytics tools and reports that provide insights into your store’s performance.

Here are some popular WooCommerce analytics tools and reports that can help you track and analyze your store’s data:

1. WooCommerce Analytics: WooCommerce comes bundled with its own built-in analytics tool called “WooCommerce Analytics”. It provides you with detailed reports on sales, orders, revenue, and customer behavior. You can access these reports from your WordPress admin dashboard under the “Analytics” tab. The analytics tool also offers filters, segments, and export options to help you dig deeper into your data.

2. Google Analytics: Google Analytics is a powerful free analytics tool that can be integrated with your WooCommerce store. It provides in-depth insights into user behavior, traffic sources, conversions, and more. By connecting your WooCommerce store with Google Analytics, you can track your store’s performance, set up goals, and generate custom reports to gain a better understanding of your customers and their purchasing patterns.

3. Metorik: Metorik is a premium WooCommerce analytics and reporting tool that offers a wide range of features to help you understand and improve your store’s performance. It provides real-time analytics, customer insights, sales reports, product performance reports, and more. Metorik also includes email automation, customer segmentation, and customer engagement tools to help you grow your business.

4. Glew.io: Glew.io is an all-in-one analytics and reporting platform that integrates with WooCommerce to provide you with comprehensive insights into your store’s performance. It offers a wide range of reports and metrics, including sales performance, customer behavior, product performance, customer lifetime value, and more. Glew.io also provides customer segmentation, email marketing automation, and inventory management features.

5. YITH WooCommerce Advanced Reports: YITH WooCommerce Advanced Reports is a premium plugin that adds additional reporting capabilities to your WooCommerce store. It provides detailed reports on sales, orders, customers, stock, and more. The plugin also includes visual graphs and charts to help you easily analyze your store’s performance. It also allows you to export your reports in CSV, PDF, or Excel formats.

These are just a few examples of the many analytics tools and reports available for WooCommerce. Choosing the right tool depends on your specific needs and budget. Having access to analytics and reports can greatly help you understand your store’s performance, identify areas for improvement, and make data-driven decisions to grow your business.