Discounts and coupons are great tools to help attract and retain customers on your WooCommerce store. Offering discounts and coupons can help increase sales and encourage repeat purchases. Here’s how you can use discounts and coupons on your WooCommerce store:

1. Enable Coupon Usage: By default, WooCommerce has a coupon feature built-in. To enable it, go to your WooCommerce settings and click on the “Checkout” tab. Under the “Coupon” section, check the box to enable the use of coupons.

2. Create a Coupon: To create a coupon, navigate to your WooCommerce settings and click on the “Coupons” tab. Click on the “Add Coupon” button to create a new coupon.

3. Configure Coupon Details: In the coupon creation page, you can configure various details about the coupon. You can set a coupon code that customers can use to redeem the discount, define the type of discount (e.g. percentage discount, fixed amount discount), set the discount amount, and configure any restrictions or usage limits.

4. Select Discount Type: WooCommerce offers several types of discount options such as a percentage discount, a fixed amount discount, or even free shipping. Choose the type of discount that you want to offer based on your marketing strategy and business needs.

5. Set Usage Restrictions: You can set various restrictions on how the coupon can be used. For example, you can limit the coupon to certain products, product categories, or customer roles. You can also set minimum purchase requirements, limit usage per customer, and set an expiration date for the coupon.

6. Publish the Coupon: Once you have configured the coupon details and restrictions, click on the “Publish” button to make the coupon live on your WooCommerce store.

7. Promote the Coupon: To make sure your customers know about the coupon, you need to promote it. You can do this through various channels such as email marketing, social media, and website banners.

8. Monitor and Adjust: Keep an eye on the performance of your coupons. Monitor how many customers are using the coupons and the impact they have on your sales. Based on the results, you can adjust your coupon strategy as needed.

Remember, while discounts and coupons can be powerful marketing tools, it’s important to strike a balance. Offering too many discounts or having overly generous coupons can negatively impact your profitability. It’s essential to analyze the effectiveness of your coupons and adjust them accordingly to achieve your business goals.